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A fashion campaign for lifestyle brand Quince has brought David Schwimmer back together with a garment his Friends character made famous.
The 60-year-old actor has slipped into a colourful jumper once more for the brand’s new holiday advert, reviving the red sweater worn by Ross Geller in the sitcom.
The episode in question, titled “The One with the Red Sweater”, first aired in 2001, and the new campaign arrives 25 years later.
In that instalment of the hit show, Ross finds himself at the centre of a pregnancy riddle as the gang try to work out who is the father of Rachel’s baby. The chunky knit is what leads the trail back to Ross.
The campaign, called The Red Sweater Moment, features the line “Hey! That’s my dream sweater!” which plays on a similar line uttered by Ross, confirming him as the father of Rachel’s unborn child.
In the advert, David is seen chasing down Quince’s sweater across New York City, where Friends was set.
Discussing the campaign, David explained: “When Quince came to me with this idea, I thought it was really funny – after all, a red sweater and I go back a long way.
“This time, I’m chasing the sweater, and somehow everyone else has one. Even the dog. They didn’t know this when they approached me, but I was already a huge fan of the brand.
“I don’t understand how they make such great quality stuff at the prices they offer. And I loved how they found such a clever way to have some fun with it.”
Antonieta Moreland, VP, Brand at Quince, said in a statement: “Quince started with a $50 cashmere sweater and a simple belief: everyone deserves access to exceptional quality. That belief hasn’t changed, but the way we tell our story is evolving.
“We wanted to bring some humor and joy to the holiday season, and David was the perfect partner. He’s genuinely funny, deeply collaborative, and was already a fan of Quince long before this campaign came together.”
The campaign showcases a new colour, Coulis Red, now available across Quince’s cashmere jumpers.
The range includes a women’s oversized crewneck retailing at £110 and a men’s crewneck at £60.
