The Big 12 approved a five-year agreement with RedBird Capital Partners, becoming the first conference in major college sports to strike a league-wide, private equity deal, multiple people with knowledge of the deal told The Associated Press on Thursday.
The strategic partnership, which was first reported by Front Office Sports and Yahoo Sports with RedBird Capital posting both stories on its website, includes Weatherford Capital and was ratified by Big 12 presidents and chancellors last week, the people said.
The three-prong partnership is designed to grow revenue for the league at a time when some schools are strapped for cash and vying to better position themselves for the next iteration of the ever-changing landscape of college sports.
RedBird will provide the Big 12 with a $12.5 million capital infusion and help create more commercial revenue for the conference. The league’s 16 schools also will have access to up to $30 million each, a line of credit that would have to be paid back with a double-digit interest rate over time.
It’s unclear how many schools would consider taking the money, the people said. But that kind of cash could help universities boost payouts in football and men’s basketball and potentially compete with the Big Ten, which has won three consecutive football national championships as well as the last one in men’s hoops, and the Southeastern Conference.
Any short-term gain might have long-term ramifications if a group of select universities breaks from the NCAA and forms a super league, a prospect that has been considered as a potential solution to revenue disparity in recent years.
Also noteworthy, RedBird is the second-biggest shareholder of Paramount, which owns CBS and is working to acquire TNT. And that could help create additional television partners for the Big 12 during its next negotiating window. The league’s current broadcast deal expires in 2031. Media rights deals for major conferences account for a majority of the revenue distributed to its members.
The capital and equity industry has emerged as a way to ease the financial burden facing universities that are now tasked with paying players for the first time in history.
Utah, a Big 12 member, became the first school to land a private equity deal when it signed with Otro Capital. The Big Ten negotiated with UC Investments for months before the deal fell apart because of opposition from Michigan and USC. And the SEC has been working with investment banker Goldman Sachs to explore potential partnerships despite pushback from league presidents and chancellors.
Information from The Associated Press was used in this report.
