Priyanka Chopra Channels Timeless Elegance in Ivory Gown for Bvlgari’s Latest Campaign

Last Updated:July 28, 2025, 09:17 IST

Priyanka Chopra radiates minimalist bridal elegance in an ivory satin Kallmeyer gown for Bvlgari’s Jaipur campaign.

A few months ago, Priyanka Chopra Jonas returned to India to film a commercial for the luxury jewelry house Bvlgari, for which she serves as the global brand ambassador. On July 24, the brand unveiled the video on Instagram, featuring the actor in a series of exquisite looks, one of which stood out for its understated bridal charm.

A Minimalist Vision in Jaipur

Filmed in the regal backdrop of Jaipur, Priyanka’s look is a modern ode to minimalist sophistication. The ivory gown she wore, designed by Kallmeyer, perfectly captured the essence of “less is more.” Styled with Bvlgari’s signature high-jewelry pieces and finished with soft-glam makeup and sleek hair, the ensemble radiated quiet luxury.

Inside the Bridal-Inspired Gown

Crafted in luxurious soft satin, the gown cascades to the floor in a fluid bias cut that flatters the frame. Its architectural draped front forms a softly sculpted cowl neckline with gentle ruching on the shoulders. The back dips into a sensuous, open drape, revealing a bare back with poetic grace.

Designed to marry movement with structure, the silhouette follows the body’s natural lines before pooling effortlessly at the base. The gown’s elegant construction enhanced Priyanka’s figure while evoking bridal simplicity with a fashion-forward twist—an ideal choice for brides seeking an ivory wedding look that feels refined and contemporary.

What Does It Cost?

The gown, officially named the Toma Draped Gown in Soft Satin, retails for ₹1,09,800, according to the Kallmeyer website.

The Finishing Touches

Priyanka completed the look with a show-stopping Bvlgari necklace featuring a vibrant mix of precious gemstones, paired with diamond drop earrings and a bold statement ring. Her hair was styled in a sleek, centre-parted bun that allowed the jewelry and gown to shine. Her makeup was radiant and romantic—featuring softly defined brows, rosy blush, high-shine highlighter, mocha-toned lips, and sultry eye makeup with smoked-out shadow and mascara-laden lashes.

Swati Chaturvedi

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More

view comments

First Published: