Automakers largely sit out 2026 Super Bowl advertising amid industry uncertainty

Automakers largely sit out 2026 Super Bowl advertising amid industry uncertainty

Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026. Courtesy VW DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations. Carmakers — historically major buyers of ads during the big game…

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NBCUniversal strategically leans into sports as it prepares for 'Legendary February'

NBCUniversal strategically leans into sports as it prepares for ‘Legendary February’

A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. NBC is about to have itself a “legendary” month. “Legendary February,” a marketing tagline invented…

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