As American Girl turns 40, Mattel grapples with bringing dolls into a new era

As American Girl turns 40, Mattel grapples with bringing dolls into a new era

The original six American Girl historical characters — Kirsten Larson, Samantha Parkington, Molly McIntire, Felicity Merriman, Addy Walker and Josefina Montoya — are displayed at the brand’s flagship store, Luke Fountain The flagship American Girl Place at Rockefeller Center in New York City feels frozen in time. The air smells faintly of vanilla. Young girls…

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