From data to culture: How international brands are trying to crack the code on the fickle Chinese consumer
Pictured here is Louis Vuitton’s new cruise ship-shaped store in Shanghai, China, on June 28, 2025. Bloomberg | Bloomberg | Getty Images BEIJING — China’s economic slowdown isn’t discouraging U.S. and European brands from revamping their strategies to reach Chinese shoppers. Instead, the allure of the world’s second-largest consumer market is forcing companies to adapt…
