All That Glitters: Why 62% Of Young Indians Are Choosing To Buy Gold Over Everything Else
Last Updated:February 12, 2026, 20:12 IST Among individual buyers, 42.3% said they themselves initiated the most recent gold purchase in their household, nearly matching the 40% who cited parents or elder family members. The survey found that 66.7% of respondents said gold buying today is largely a personal decision. Gold remains deeply trusted by young…