An increasing number of UK adults now have a bank account with a digital-only provider, with finance management by app a common solution for fast payments, splitting bills with friends, and getting good interest rates.
Research by Finder, the comparison site, shows that almost half (49 per cent) of Britons have opened a digital-only bank, with that number significantly higher at almost two-thirds of Gen-Z (65 per cent) and Millennials (63 per cent).
The reasons for that are varied. More people bank via phone than before, with branch closures perhaps a symptom of that – or a cause leading to it, depending on who you speak to.
App-only banks have also lured in customers with attractive perks, be it higher interest rates, how fast you can open them, or better service.
And one of the fast-growing cohort of British online banks has reached more milestones in the past year: Zopa Bank. The upstart launched the ‘Biscuit’ account which is a bit of a rarity, paying interest on your current account balance.
That alone is a draw for some, but like others in the sector they’ve added the features that make online banking as a whole so attractive: multiple products in the same place, early versions of in-app AI aids and quick-linked accounts elsewhere.
It has led to further growth over the last 12 months which has seen them amass 1.7m customers in total, more than half a million higher than a year earlier. Chancellor Rachel Reeves also namechecked them as a standout in the UK fintech scene last April, along with payments firm Zilch and business lender Allica Bank.
“The long-term ambition is to be more than ten million customers and really challenging or displacing others in terms of primary banking relationships for people. That’s where we want to go to,” CEO Jaidev Janardana told The Independent.
“Success for us is when we talk to our customers and ask them who is your [main] bank, they say Zopa and have not just a current account with us but other products too.
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“Today we have a product set that is probably wider than other neobanks – a consumer can choose to do almost anything with us, which is not true for all the other digital banks.”
The numbers seem to reflect an increase in that, with one in four customers holding more than one product, such as a savings and current account or an ISA.
But there’s plenty of competition, too.
Revolut just secured a full British banking licence after a years-long wait, but they have a reported 13m customers in the UK already. Monzo is even further ahead, at 14m including their notable focus on British businesses.
Within closer touching distance are perhaps Starling (4.5m customers) or Chase UK (2.5m, owned by JP Morgan). Many of these firms also regularly feature highly in customer satisfaction surveys – and that’s without considering the older high-street names and their own app-only offerings.
“I have no desire to be the next Monzo, as successful as they are and while we have admiration for them,” Mr Janardana added.
“Our path is very different to a Starling or Monzo, in terms of having built our business to start on savings. That gives us an advantage in terms of the business model.”
Instead, he references several times the importance of attempting to build long-term relationships with customers, utilising a wide-ranging product panel to essentially lock in consumers with an all-you-need offering.
However, the truth is that more and more people now choose to utilise multiple banks, or at least multiple savings pots for different goals or needs.
That means while competition is fierce, there’s little stopping someone opening an account with each if they so choose, for different spending or saving reasons – and therefore it’s an opportunity to recruit customers as much as a battle for them.
That’s perhaps a drawback to the “all you need is us” mentality – but perhaps a real positive if consumers are actively searching around for somewhere new simply based on the top rates, for example, and a name they didn’t previously know is among them.
Put to the chief executive that, given the online focus and marketing, it might be suggested that Zopa’s preferred clientele appears of a younger variety, Mr Janardana explains that both for both regional and age demographic breakdowns, the numbers actually sit close to the UK population.
Zopa say the average age of their consumer is just over 40 years old and only around 15 per cent of users are located in London – just ahead of the roughly 13 per cent population of the UK who live there.
All of those customers will be getting additional AI-based tools soon enough, with the build-in app assistant set to split bills, move money and even receive targeted support, when the government-led initiative to increase investor numbers comes online later this year.
The idea will see customers being given AI-led guidance in how to manage wealth for the long term, based on their characteristics and financial situation.
Zopa’s latest financial figures show £65m in underlying profits, up from £34.2m a year earlier, with the customer deposit base – how much clients are putting into their accounts – up by just over a sixth (17 per cent) to £6.4bn. Zopa got its British bank licence in 2020 and these figures, for 2025, show a third year of profitability.
Success a year from now would encompass “a similar trajectory in financials, and a greater number of customers,” Mr Janardana added.
