Couple’s first joint venture features eye, pimple patches; debuts as Justin makes stage return after four years
Hailey Bieber has officially launched her first-ever collaboration with her husband, Justin Bieber, titled “Spotwear: Rhode x the Biebers”, debuting with a pop-up at the Coachella music festival.
Set to release on April 13, 2026, this marks the couple’s first joint venture since Hailey introduced her skincare brand Rhode in June 2022. The brand initially launched with products like lip peptide treatments and barrier restore creams, quickly gaining popularity for its minimalist aesthetic and “clean girl” image.
The Biebers announced the collaboration on Instagram through a series of casual selfies, showcasing their new eye and pimple patches. Fans reacted enthusiastically, while influencers began sharing pre-launch PR packages featuring the products.
The PR kits stood out for their playful presentation, including oversized mushroom-shaped packaging and products alongside a caramelised banana lip peptide treatment.
Over Coachella weekend, the star couple brought the collaboration to life with an interactive pop-up experience. The launch coincided with Justin Bieber’s highly anticipated return to the stage, marking his first performance in four years. Fans have even dubbed the weekend “Bieberchella,” with speculation that the singer may perform classic hits from his earlier albums.
The Rhode pop-up featured a range of engaging activities, including an on-theme arcade game, balloon-popping station, and a drink bar serving banana-inspired coffee tied to the peptide product. Hailey also collaborated with friend and model Kendall Jenner’s 818 Tequila, which hosted its own pop-up at the event.
Fans were seen lining up for photos with Hailey, affectionately calling her “Our First Lady of Coachella.” praising her for her warm interactions and appreciation for supporters.
