While the girls are all about the bread, cheese, and fruits — also known as “girl dinner” — the boys are turning their attention to rice and beef to build their strength. And it’s got a new name: “boy kibble.”
Back in 2023, TikTok user Olivia Maher coined the term “girl dinner,” describing her ideal meal as bread and cheese. It became a huge phenomenon on TikTok, with young women putting together a platter of cheeses, bread, pickles and fruit as a meal.
Gen Z men have now coined their own dinner trend, filled with essential nutrients. In January, a TikTok user who goes by the name @thequadfather introduced the concept of “boy kibble” for dinner, which is simply a bowl of beef and rice.
“Y’all may have girl dinner, but I got boy kibble,” he said, showing off the ground beef that’s rich in protein. “We are not the same.”
He continued to praise his meal in the text over the video, which has nearly 205,000 views. “Boy kibble > girl dinner,” he wrote.
The meal has become a viral food trend online, with Gen Z men showing off their bowls of meat and rice. For example, a TikTok content creator named Harry confessed that he eats this meal, which resembles the look of dog kibble, multiple times a week.
“So I guess we’re calling this boy kibble now. It’s pretty much a guy’s lunch or dinner,” he said. “I’m not going to lie, it does look like kibble. And I do eat this Monday through Friday for lunch and dinner.”
However, instead of ground beef, the content creator opted for ground turkey, served with rice and avocado.
Meanwhile, another TikTok user named Erik said that he was using potatoes instead of rice in his “boy kibble” creation. He also chose to add a handful of kale to his beef, since the leafy greens are rich in magnesium, potassium and vitamin K.
Although it depends on what brand you buy, ground beef is extremely high in protein. In fact, a three-and-a-half-ounce serving of broiled ground beef, with 10 percent fat, offers 26.1 grams of protein, according to Healthline.
The protein option has also become popular among Gen Z men after the U.S. government changed its recommendations for food consumption. The 2025-2030 U.S. Dietary Guidelines, shared by the Trump Administration in January, emphasize red meat, whole milk and other animal sources of protein, while downplaying plant-based offerings.
The guidance says adults should consume 1.2 grams to 1.6 grams of protein per kilogram of body weight. This means that some adults, depending on their weight, are recommended have at least 100 grams of protein per day, with half or more coming from animal sources.
