WWE superstar Seth Rollins made a striking appearance on the 28 April edition episode of WWE Raw, wearing a custom $13,500 coat designed by Pakistani fashion label Rastah.
The look marks a notable moment for the Lahore-based brand, which continues to gain recognition on the international stage.
The garment, named “The Golden Peacock Coat”, is crafted from blue velvet and features intricate dabka embroidery—a traditional South Asian embellishment technique.
Rollins paired the coat with flared white trousers and a fitted shirt, in keeping with his flamboyant in-ring persona. The item is listed as made-to-order on Rastah’s official website, with matching pants available for an additional $920.
Founded in 2018, Rastah has steadily built a global following, with previous clients including Zayn Malik, Justin Bieber, and Timothée Chalamet. The brand is known for blending contemporary streetwear silhouettes with South Asian textiles and craft traditions.
This is not the first time Rastah has debuted high-value pieces. The brand’s online store also lists a $14,500 wool coat among its premium offerings.
According to Creative Director Zain Ahmed, the label sources some of its materials from the same Italian mills that produce fabrics for luxury fashion houses such as Dior and Valentino.
While Rastah’s designs often incorporate cultural motifs from Pakistan, the brand has primarily positioned itself for global markets.
he WWE appearance serves as a major endorsement, offering further visibility in the international fashion and entertainment arenas.
Seth Rollins, known for his bold fashion choices, has previously collaborated with various designers to create statement looks. His decision to wear Rastah is seen as part of an ongoing effort to merge high fashion with professional wrestling entertainment.
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