Jojo Siwa says there’s one very specific style accessory she just can’t quit.
The singer and dancer sat down with PEOPLE exclusively at the Industry Dance Awards, hosted by Dancers Against Cancers, a nonprofit that helps individuals and families within the dance community who have been affected by the disease, in Los Angeles.
During the conversation, JoJo was aksed about her hair accessory brand, JoJo Bows.
The company, which she started with her mom and fellow Dance Moms alum, Jessalynn Siwa, a decade ago, sells hair bows inspired by the pop star’s longtime signature hairstyle.
“I got to give that credit to my mom,” JoJo said of the company. “She runs that business, and we’re 50-50 in it. And she does such a great job with it.”
And when she was asked if there would be a point in her life where she won’t wear bows, Jojo responded “Never!”
“I think especially now that we have the evolution, the Joelle Bows,” she added, referring to the brand’s new line of bows for adults.
“I got one on even tonight. I’m stuck with them!” she added with a smile.
JoJo and her mom started selling handmade bows to local hair salons beginning when the star was just 4 years old, according to Business Insider.
The signature oversized hair bows became a merchandising phenomenon following JoJo’s rise to fame on Dance Moms.
The mother and daughter initially partnered with Claire’s and later Nickelodeon to launch a line of colorful accessories, with more than 50 million bows sold worldwide by 2019.
In recent years, however, JoJo and her mother sought to regain greater creative control over the brand. “It really got out of my control,” JoJo Siwa told Business Insider previously. “It kind of just became like, ‘Oh, JoJo, here’s your bow.’ And it’s like, ‘Wait, but I didn’t really have anything to do with this bow.’”
