Prada Kohlapuri Chappal, Balenciaga Lunchbox, LV Auto Bag; Subtle Art Of Rebranding Indian Products
Western brands have repeatedly used everyday Indian cultural items, rebranding them as new concepts without acknowledging their origins. From Kolhapuri chappals to Indian antique jhoolas, dupattas, and even the autorickshaw– these instances highlight how Indian craftsmanship is often overlooked but cashed in on. Such patterns in the global fashion scene raise important questions about respecting…
