Authenticity for sale | The Express Tribune
PUBLISHED October 26, 2025 KARACHI: Authenticity is the internet’s most sought-after illusion. When social media first promised a democratic space where anyone could speak, the appeal lay in its spontaneous and unorchestrated communication —its sense of being “real”. But as platforms professionalised, so did their users and the line between self-expression and self-promotion blurred. Today,…