World Milk Day: Where Your Milk Comes From And Why It Matters Today

Last Updated:June 01, 2025, 17:12 IST

This World Milk Day, the story of Indian dairy is being rewritten one data point at a time

June 1 is World Milk Day, a day to celebrate one of the most essential parts of our daily diet. And in India, where milk is not just a drink but a household staple, it’s also a great moment to pause and ask: Do we really know where our milk comes from?

We are the largest milk-producing country in the world, but for the longest time, the journey of milk, from farm to fridge has been a bit of a black box. That’s now starting to change. With technology quietly entering the dairy space, we are seeing a shift toward milk that’s cleaner, traceable, and smarter in every way.

Here are five reasons why digitisation is turning into a game-changer for Indian dairy.

1. You can trace milk all the way to the source

Thanks to digitisation, it’s now possible to trace your milk right back to its origin—sometimes even to the specific cow. Companies are using smart tools on farms to monitor cow health, feed, and hygiene. That means the milk entering the system starts out clean and accountable, and you no longer have to rely on guesswork.

2. Milk is tested before it reaches you

At village-level collection points, milk is tested instantly for fat content, SNF (solids-not-fat), temperature, and contaminants. These results are digitally logged and linked to the farmer. This ensures that only high-quality milk moves forward and that you get consistent, safe milk every single day.

3. Farmers get paid fairly and access financial services

Every litre of milk poured is recorded digitally, creating a verified income trail for farmers. This opens doors to instant payments, credit, and insurance—services they couldn’t easily access before. Some platforms even create alternative credit scores using milk data, turning dairy into a tool for financial inclusion.

4. You can scan a QR code to learn about your milk

Many dairy brands now include QR codes on their packs. A simple scan lets you see where the milk was sourced, how it was handled, and what quality checks it passed. It’s full transparency for the curious consumer—no hidden steps, no mystery.

5. Milk is becoming more climate-friendly

Sustainability in dairy is now being tracked and improved through tech. With digital tools monitoring emissions, energy use, and cattle nutrition, the environmental impact of milk production can be managed better. Stellapps, for instance, has been recognised by the UN for helping reduce dairy-related greenhouse gas emissions through digitisation.

As one of the leaders in this space put it, India’s dairy sector is undergoing a quiet revolution, driven by a rising demand for milk that is not just nutritious, but also traceable, ethical, and sustainable.

Indian Brands Leading the Way in Traceable Dairy

A number of homegrown brands are already making traceable, tech-powered dairy a reality. Here are three worth knowing:

1. mooMark by Stellapps Technologies

mooMark, a premium traceable dairy nutrition service powered by Stellapps Technologies—India’s leading deep-tech dairy company—is setting a new standard for how milk is sourced, processed, and delivered.

Built on technology that has digitised milk flow across 42,000 villages and 3.5 million farmers, mooMark brings end-to-end transparency to the dairy supply chain. From cow to consumer, every batch is digitally tracked through Stellapps’ proprietary tech stack covering procurement, cold chain, processing, and packaging. Unlike traditional supply chains involving multiple intermediaries, mooMark procures milk directly from farmers. This ensures fair pricing, ethical sourcing, and enhanced quality through real-time monitoring of milk freshness, adulteration, and nutritional parameters. Its low-capex, tech-enabled model supports sustainability by reducing waste and streamlining operations.

mooMark functions as a B2B enabler, offering private-label and contract manufacturing services to FMCG, D2C, and HoReCa brands. Its ‘Intel Inside’ model allows partner brands to bring differentiated, high-quality dairy products to market with built-in traceability and compliance with global food safety and ESG standards.

Through this transparent and tech-led model, mooMark is helping reshape the dairy narrative in India—bringing consumers, farmers, and brands onto a shared platform of trust, accountability, and quality.

2. Country Delight

This fast-growing brand has built a strong presence in cities, offering app-based delivery of fresh milk and perishables. Their model relies on minimal processing, tech-enabled cold chains, and daily quality checks—and lets consumers track what they’re getting right from their phones.

The brand sources directly from farmers and delivers within 36–48 hours of milking, ensuring peak freshness. With a strong focus on transparency, their app also provides detailed lab reports for every batch.

3. Akshayakalpa

India’s first certified organic dairy brand, Akshayakalpa focuses on sustainable farming and animal welfare. Their farms are digitised, their cows are hormone-free, and their operations are designed to be as natural and transparent as possible. Their storytelling approach makes it easy for customers to feel connected to the source.

They work closely with farmers to convert conventional farms into organic units, offering training and technical support. The result is milk that’s not just organic, but also ethically and environmentally responsible.

Clean Milk, Clear Path Ahead

This World Milk Day, the story of Indian dairy is being rewritten one data point at a time. As technology becomes part of every pour, the milk in your glass isn’t just fresher, it’s fairer, smarter, and more responsible than ever before.

Swati Chaturvedi

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More

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