Why Cleanups Are Essential to Beat Sweat, Pollution And Breakouts
Last Updated:May 28, 2025, 15:03 IST
Whether you’re battling breakouts or just looking to boost your glow, regular cleanups might be the summer skincare hero your skin has been waiting for.
With rising temperatures and urban stressors taking a toll, more and more skincare experts are advocating for regular cleanups not just as a beauty indulgence, but as a non-negotiable part of self-care
In the ever-evolving world of skincare, the humble “cleanup” has emerged as a vital ritual—especially in India’s sweltering summers where sweat, grime, and pollution wreak havoc on our skin. With rising temperatures and urban stressors taking a toll, more and more skincare experts are advocating for regular cleanups not just as a beauty indulgence, but as a non-negotiable part of self-care.
“Everyday contact with sweat and pollution can result in clogged pores, acne, and a dull complexion,” says Akanksha Vishnoi, Co-founder, YesMadam. “Regular cleanups are an important part of healthy skin because they sweep away impurities, refine texture, and enhance the efficacy of skincare products.”
While daily routines may involve basic cleansing, moisturising, and sunscreen, they often don’t penetrate deep enough to truly purify the skin. This is where cleanups come into play—offering a much-needed detox that removes stubborn build-up, balances oil production, and leaves the skin looking radiant and refreshed.
“In today’s fast-paced world, our skin faces an overload of stress from sweat and pollution to makeup and UV exposure,” explains Gunjan Sharma, Co-founder, Lumaè. “Think of cleanups as a necessary reset for your skin like a detox that lets it breathe again.”
From unclogging pores to reviving a natural glow, cleanups serve both functional and restorative purposes. In fact, they also enhance the absorption and effectiveness of serums and moisturisers, making your entire routine work better.
What’s more, treatments like the Korean Cleanup are gaining traction for their soothing yet potent formulas. “This treatment combines deep cleansing with skin-nourishing ingredients like rice water, ginseng, and red algae,” says Akanksha. “It purifies the skin while restoring vitality, and the best part—you can enjoy it from the comfort of your home without braving the harsh summer sun.”
Gunjan echoes this emphasis on accessibility and consistency. “When done correctly and regularly, cleanups improve skin texture and truly elevate your skincare game. Your skin works hard to protect you every day — a good cleanup is just you returning the favor.”
Whether you’re battling breakouts or just looking to boost your glow, regular cleanups might be the summer skincare hero your skin has been waiting for.
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