Netflix shoots for the moon with new NASA content partnership
Netflix is reaching for the stars.
The streaming giant announced Monday that it “is teaming up with NASA to bring space a little closer to home” by streaming live launches into subscribers’ homes later this summer.
The move continues Netflix’s voyage into live streaming content, which has proved to be successful so far. Millions tuned in to Netflix on Christmas Day for a livestream of NFL games, as well as a halftime show concert headlined by Beyoncé. Even though it was plagued by reports of problems with the video quality, a boxing match between Mike Tyson and Jake Paul streamed on Netflix in November was viewed in 60 million households. Netflix also dived into the talk show realm this year with “Everybody’s Live With John Mulaney.”
Now, Netflix thinks “the next giant leap for humankind might just start with you pressing play,” according to an article on its editorial site, Tudum.
NASA+, which launched in 2023 as a way for the public to get easier access to space content, is already free on NASA’s app and NASA.gov. But the space agency is hoping that it can tap in some of Netflix’s 700 million+ subscribers and generate even more interest in space exploration.
“Audiences now will have another option to stream rocket launches, astronaut spacewalks, mission coverage, and breathtaking live views of Earth from the International Space Station,” the space agency said in its news release.
The goal, NASA’s news release stated, is “to bring the excitement of the agency’s discoveries, inventions, and space exploration to people, wherever they are.”
“The National Aeronautics and Space Act of 1958 calls on us to share our story of space exploration with the broadest possible audience,” Rebecca Sirmons, general manager of NASA+ at the agency’s headquarters in Washington, said in a statement. “Together, we’re committed to a Golden Age of Innovation and Exploration — inspiring new generations — right from the comfort of their couch or in the palm of their hand from their phone.”
Netflix is also capitalizing on a broader interest in space — 2025 has been a big year for space exploration so far, as NBC News reported. In April, many tuned in as pop artist Katy Perry and five other celebrities launched into space on a short flight aboard Blue Origin’s New Shepard rocket and capsule.
NASA+ live feeds will live on the Netflix’s platform alongside series, according to Tudum. Detailed schedules are expected to be shared closer to launch day, the platform said.
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