National Lipstick Day 2025: Must-Try Lipstick Trends and Shades For The Season

Last Updated:July 28, 2025, 13:56 IST

In 2025, lipstick is evolving, but its power remains timeless. Clean, conscious, and crafted for real lives, today’s lipsticks go beyond pigment

‘Lipstick has always been more than a beauty staple; it’s a marker of moments. It’s the first swipe before a big meeting, the shade you reached for the night everything changed, or the colour that made you feel most like yourself, even on an ordinary day.’

In 2025, lipstick is evolving, but its power remains timeless. Clean, conscious, and crafted for real lives, today’s lipsticks go beyond pigment. They reflect mood, mindset, and meaning. On National Lipstick Day, we’re reminded that something as small as a lipstick can still carry the weight of transformation, the thrill of confidence, and the quiet power of self-expression all in one effortless gesture.

But while lipstick gives us so much, are we giving our lips the care they deserve?

Dr. Rinky Kapoor, Director and Co-Founder of The Esthetic Clinics (TEC), explains, “For many, applying lipstick is a daily ritual, a boost of confidence, an expression of identity or a signature look. But when used every day—especially products that contain synthetic dyes, parabens, or heavy metals—we do start to see long-term effects; things like persistent dryness, allergic reactions, or even lip pigmentation. Matte and long-wear lipsticks, while trendy, are particularly drying and can contribute to darkening if you are not protecting or hydrating your lips enough.”

She adds, “What most people don’t realise is that the skin on our lips is different. It has no oil glands, making it more vulnerable to chapping and irritation. At TEC®, we treat many patients for lip pigmentation, inflammation, or even contact dermatitis, often triggered by overuse of harsh cosmetic products. Treatments like low-energy lasers, mild peels, and prescription balms can help—but prevention is always better.”

Her tips? “Choose lipsticks that are dermatologically tested, never skip a nourishing balm with SPF, avoid licking your lips, and exfoliate gently once a week.”

Now that we’re ready to celebrate with care, here’s a curated edit of must-try lipsticks and balms making waves this season:

Anastasia Beverly Hills Lip Velvet

Anastasia Beverly Hills Lip Velvet, a luxurious velvet-smooth lip mousse that provides a weightless, true-matte finish. With its full-pigment color and soft-focus effect, it beautifully enhances her lips. The teardrop-shaped cushioned wand ensures easy application, making it perfect for any festive look. Available in nine versatile shades, this gift is ideal for adding a touch of elegance and vibrancy to her celebrations under the moonlight!

13 Shades Available – Parchment, Peach Amber, Crush, Pure Hollywood, Peachy Nude, Kiss, Rosy Mauve, Softy, Pale Mauve, Hush Rose, Pomegranate, Cool Brown, Blackberry

Price INR 3,200 each

ColorBar Sinful Liquid Lipstick

This National Lipstick Day, say it without saying a word with ColorBar’s Sinful Liquid Lipstick. A bold expression of modern glamour, this ultra-luxurious, powder-matte formula is designed for those who believe their lip colour should speak volumes. The mousse-like texture glides on effortlessly, delivering full-bodied pigment in a single, cloud-soft stroke.

Infused with advanced transfer-proof and smudge-resistant formulation, it stays flawless through every hour, every mood, and every moment, without drying, feathering, or fading. Available in 12 versatile shades, from barely-there nudes to bold, high-drama tones, each hue is thoughtfully crafted to complement a wide range of skin tones and styles. Whether you’re leaning soft or statement-making, this is a colour that moves with you.

Price: INR 1,499

Modicare’s Urban Color London Matte Vogue Luxe Slim Lipstick

Make a statement worthy of the crown with Modicare’s Urban Color London’s Matte Vogue Luxe Slim Lipstick, brought to you by Modicare. This lipstick delivers bold, defined lips with 8 striking shades that offer long-lasting, full-coverage matte color. Enriched with Avocado Oil, Vitamin E, Vitamin D, and Beta Carotene, it nourishes and protects your lips while providing a smooth, dramatic finish. Priced at MRP ₹999 (incl. of all taxes), this vegan and paraben-free lipstick is the perfect blend of care and intensity for your royal look.

Price: INR 999

Oriflame’s The ONE Ultimate Glitter Lipstick

Oriflame’s The ONE Ultimate Glitter Lipstick transforms your lips with a luxurious gemstone-inspired design that sparkles with every smile. This silky-smooth, creamy formula glides effortlessly while delivering a stunning luminous finish that catches the light beautifully. The buildable coverage lets you create anything from subtle shimmer to bold, dramatic statements perfect for any occasion. Experience the magic of precious gem beauty with this enchanting blend of colours and mesmerizing glitter, available in shades of Red Gem, Unique Nude and Wow-factor Pink, that makes your lips shine like the finest jewels.

Price: INR 1,399

The Body Shop Peptalk Lipstick

The Body Shop’s Peptalk Lipstick is your go-to for a finishing touch that combines convenience and style. Encased in a compact, travel-friendly, refillable case, this lipstick offers a harmonious blend of matte and satin with a velvet finish. It delivers the color payoff and coverage of a heavy-duty lipstick without the tacky feeling. Ideal for a quick application on your way to brunch, it provides just the right balance of shine and matte to keep your look fresh and sophisticated.

Price: INR 1,195

Mila Beaute’s Non-Transfer Locked-in Liquid Lipstick with Hyaluronic Acid

Mila Beauté’s Locked-In Lips Liquid Lipstick is your go-to for bold colour that stays put, no matter what the day throws at you. This non-transfer, smudge-proof formula delivers intense pigment with a creamy matte finish that lasts up to 12 hours—perfect for everything from morning meetings to late-night plans. Infused with hyaluronic acid, it keeps your lips feeling soft and hydrated, never dry or flaky. With 18 flattering shades for Indian skin tones, it’s your statement lip, locked in with comfort and ease.

Price: INR 249

Swiss Beauty Non-Transfer Lipstick

Swiss Beauty’s Non-Transfer Lipstick delivers rich matte colour with a buttery-smooth glide and zero compromise on comfort. This high-impact formula hugs your lips with intense pigmentation that stays put—no smudging, feathering, or fading. It’s lightweight, hydrating texture smooths fine lines and keeps lips soft all day long. One swipe is all it takes for bold colour that feels as good as it looks. With its non-drying, transfer-proof finish, this lipstick makes long-lasting glamour feel effortless.

Price: INR 399

Love Season Velvety Bullet Lipstick | 12 Hour Stay – Sunlit Charm Trio

This National Lipstick Day, let your lips do the talking with Color Cupid’s velvety bullet lipstick trio, a celebration of color, confidence, and charm. The Love Season collection glides on like a dream, delivering bold pigment in a single swipe while keeping your lips soft and hydrated all day. With 12-hour stay power and shades that suit every mood and moment, the Sunlit Charm Trio is your go-to for timeless glam. Because nothing says self-love like a lipstick that loves you back.

Price: INR 897

Kay Beauty Matte Drama Long Stay Lipstick – Dream Girl

Every girl needs a trusty matte lipstick, one that doesn’t smudge, budge or nudge from her lips. The Kay Beauty Matte Drama Lipstick is here to give you luxurious matte lips and unleash the power of long stay. Its velvety luxe texture is what makes it the most coveted of all matte lipsticks, and spells pure opulence. Just one stroke is all it takes to cover your lips with high-impact colour. The iconic weightless formula feels feathery light on the lips and is comfortable for all-day wear. With grapeseed oil and red raspberry in its care ingredients, the formula also moisturizes while protecting your lips from sun damage and blue light. Available in 24 flattering shades, it’s designed to suit every Indian skin tone.

Price: INR 849

Max Factor Colour Elixir Liquid Lipstick

Max Factor Colour Elixir Soft Matte Lip Colour! The ultra weightless and lightweight texture provides a bare lip sensation and beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils, the lip colour leaves a moisturised feeling whilst the ultra fine pigments flex with your lips and blur any imperfections.

Availability – Nykaa, Myntra, Amazon, Tata Cliq, Health & Glow, Dabur NewU and Shoppers Stop

Price – INR 900

Avon Ultra Perfectly Matte Lipstick

This Lipstick Day, get ready to own every pout with Avon’s Ultra Perfectly Matte Lipstick where comfort meets colour like never before! Designed for every skin tone, this high-impact, velvety matte formula delivers intense payoff in one swipe without the dryness.

The secret? A new oil-infused blend that hydrates while giving you bold, confident colour. The signature teardrop bullet ensures precise, effortless application even on the go. Plus, it’s cruelty-free.

Say hello to soft, smooth and statement lips and a matte finish that moves with you.

Price: INR 529

KIKO Milano’s Unlimited Double Touch Liquid Lipstick

This Lipstick Day, let your lips shine with KIKO Milano’s Unlimited Double Touch Liquid Lipstick, a long-lasting dual formula that delivers rich pigment and glass-like radiance. The base colour glides on smoothly, offering intense coverage and comfort with a quick-dry, smudge-resistant finish. Top it off with the high-shine gloss for 12 hours of luminous wear and soft, kiss-ready lips. Because bold lips deserve beauty that lasts.

Price: INR 1,390

House of Makeup: Dab n Glow Easy-Blend Lip & Cheek Tint

If you love the barely-there flush of a good tint, this one’s a must. Feather-light, beautifully buildable, and blendable with just your fingertips, this creamy tint gives your lips that popsicle-stained vibe while doubling up as a cheek colour. The formula melts in, leaves a soft, dewy finish.

Beauty by BiE: Indulgent LipCare Rituals- Nourishing Lip Balms

Elevate your lip care game with Beauty by BiE’s indulgent Balms, Berry Pop and Coffee and Creme. These rich, nourishing formulas are crafted with skin-loving ingredients that hydrate, smooth, and revive. Packed with the goodness of jojoba oil, vitamin E, and squalane, this lip balm for dry and chapped lips transforms your pout with a luxurious blend of natural moisturizers. Whether you’re prepping for a bold lip or craving an overnight moisture fix, this pocket-sized luxury delivers visible softness in every swipe. The sensorial notes of strawberries or coffee add to a deeply nourishing ritual. A modern beauty essential for lips that feel as good as they look, minimal effort, maximum payoff.

Pepti Matte SPF Mousse Lipstick

Pepti Matte SPF Mousse Lipstick’s lightweight, long-lasting mousse texture offers smudge-proof wear and broad-spectrum SPF protection-like a loving shield that keeps your lips safe and radiant through every moment shared.

Price: 1299/-

Intuition Lipstick

A full-coverage, creamy, skin-hugging lipstick that moves with you. Intuition Cream Lipstick glides and delivers the rich color payoff of a true lipstick without dryness, heaviness, or doubt.

Designed for everyday moods and in-between moments, it gives your lips a smooth, velvety finish that feels nourishing and looks effortless.

Price: 849/-

Swati Chaturvedi

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More

view comments

First Published: