Is AG1’s $100 greens powder worth it? Our fitness and wellbeing editor found out

Whenever I see someone who appears to have their life together, they’re usually doing three things: they’re consistent with their sleep (most likely using a sleep tracker to help), they have a self-appointed purpose, and they have a healthy morning routine (which probably involves drinking AG1 and meditating).

Over the past six years, I’ve gotten deeply into wellness and attempted a glow-up of phenomenal proportions. In doing so, I’ve healed my gut, reversed my biological age, swapped my hair, nail, and eyelash extensions with strong, healthy versions of the real thing, and I’ve focused on doing more of what I love in life. My morning routine has really solidified my wins. Our bodies love consistency, and good mental health depends on a cocktail of safety, certainty, and healthy habits.

Part of my now well-established routine entails drinking electrolytes, a protein shake, and a greens powder. But, despite being the most popular product of its kind, beloved by the likes of Gwyneth Paltrow, Hugh Jackman, Cindy Crawford, and Joe Rogan, I hadn’t considered trying the AG1 greens powder. Until now.

AG1 promises to be an all-in-one supplement with convenience. The brand says that one daily serving can “eliminate the need for many other supplements such as many multivitamins and multiminerals, good bacteria, greens and superfood powders, vitamin B complexes, and vitamin C tablets. It supports digestion, which means it may also replace other digestive aids.”

Greens powder isn’t a substitute for a balanced diet, but a decent one should help fill gaps if your diet lacks certain vitamins, minerals, or phytonutrients. It should contain appropriate doses of probiotics, enzymes, and fiber for gut health and be free from unnecessary bulking agents and fillers that might upset your microbiome.

Many aren’t particularly bioavailable, meaning they aren’t absorbed well by the body. Several also contain smaller amounts of key nutrients, which are generally lower quality. And lots also taste terrible and don’t really mix that well with water.

In a bid to find out how AG1 compares to the others on the market, and if it really is worth $100, I spent a month putting it to the test.

How I tested

I took AG1 every morning for a whole month. I mixed it with water and drank it as part of my morning routine, tracking my energy levels, how happy my gut felt during that time, and my skin, hair, and nail health.

I compared AG1 with other leading greens powder brands I’ve tried and assessed the brand based on ingredient profile, pricing, packaging and design, and how well the formula mixed with water. I considered the following closely:

• Flavor: Greens powders are not the most delicious things to drink — it’s a health drink, not a cola. But I considered how it tasted and whether it was drinkable. I also compared the flavor to other leading brands.
• Formula: I’ve found that powders can be difficult to mix with water, and there’s nothing worse than a lumpy drink. So I closely monitored how well the formula mixed and how easy it was to get to the perfect consistency.
• Ingredients: I studied the ingredients list, analyzing whether there is any ambiguity over what’s included.
• Results: Throughout the month-long testing period, I did a lot of body watching, noting down if there were any changes in my skin, energy levels, and mood.

Why you can trust IndyBest U.S. reviews

Emilie Lavinia is The Independent’s fitness and wellbeing editor. Having reported on health and wellness for more than a decade, she knows the difference between a quality supplement and a dud. Her knowledge of gut health and nutrition has seen her test and assess every leading powder, shake, supplement, and superfood, with the help of a cohort of qualified experts from doctors to nutritionists.