Reliance Retail Buys Kelvinator In Strategic Push Into Home Appliances
Last Updated:July 18, 2025, 11:51 IST
Reliance Retail acquires Kelvinator to boost its presence in India’s consumer durables sector, merging its retail network with Kelvinator’s innovation legacy.
Reliance Retail announces acquisition of Kelvinator.
Reliance Retail Ventures Ltd, a subsidiary of Reliance Industries Ltd (RIL), on Friday announced the acquisition of the home appliance firm Kelvinator, to expand its presence in the consumer durable sector.
The deal aims to strengthen Reliance Retail’s position in the premium home appliances space by combining its robust retail network with Kelvinator’s long-standing legacy in innovation and trust. The financial terms of the deal were not disclosed.
Kelvinator, a brand synonymous with trust and innovation for over a century, pioneered electric refrigeration for home use globally. In India, it achieved iconic status in the 1970s and 80s with its memorable tagline, “The Coolest One,” and continues to be revered for its cutting-edge technology, superior performance, enduring quality, and exceptional value.
“With Kelvinator now firmly integrated into its formidable ecosystem, Reliance Retail is strategically positioned to accelerate category growth, deepen consumer engagement, and unlock substantial long-term opportunities within India’s dynamic consumer durables market,” the company said in the filing.
“Our mission has always been to cater to the diverse needs of every Indian by making technology accessible, meaningful, and future-ready,” said Isha M Ambani, Executive Director, Reliance Retail Ventures Limited (RRVL).
“The acquisition of Kelvinator marks a pivotal moment, allowing us to broaden our offering of trusted global innovations to Indian consumers, supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network.”
Media Release – Reliance Retail Acquires Kelvinator: Forging a New Era in India’s Consumer Durables MarketMumbai, July 18, 2025: Reliance Retail today announced a landmark acquisition of Kelvinator, a strategic move poised to significantly amplify its leadership in India’s…
— Reliance Industries Limited (@RIL_Updates) July 18, 2025
With Kelvinator now part of its ecosystem, Reliance Retail is strategically positioned to boost category growth, deepen consumer engagement, and unlock long-term opportunities in India’s dynamic consumer durables market.
About Reliance Retail Ventures Limited
RRVL, through its subsidiaries and affiliates, operates an integrated omni-channel network of 19,340 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion & Lifestyle and Pharma consumption baskets, and has partnered with over 3 million merchants through its New Commerce initiative.
Reliance Retail Limited, a subsidiary of RRVL, is the only Indian retailer in the global Top 100 and amongst the fastest growing retailers globally as per Deloitte’s Global Powers of Retailing 2023. RRVL reported a consolidated turnover of Rs 3,30,870 crore and EBITDA of Rs 25,053 crore for the year ended March 31, 2025.
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