Raksha Bandhan 2025: 5 Things to Know Before Buying A Gold Rakhi

Last Updated:August 08, 2025, 17:50 IST

Raksha Bandhan celebrates love and bonds. Sisters now prefer gold rakhis over threads, blending tradition with practicality. Gold rakhis symbolize prosperity and hold value.

News18

Raksha Bandhan 2025: Raksha Bandhan is a celebration of love, trust and lifelong bonds, and over the years, the rakhi itself has evolved to reflect those values. Over the years  sisters are choosing gold rakhis over traditional threads, turning a simple gesture into a lasting memory and a wise financial choice.

Gold has long held a revered place in Indian tradition, symbolizing prosperity and good fortune. A gold rakhi goes beyond being just a simple adornment. It is a meaningful keepsake your sibling can cherish for years, while also holding tangible value. Unlike sweets, clothes or fancy threads that lose relevance after the day, gold retains its worth and even appreciates, quietly contributing to your sibling’s financial security. For consumers, it is a thoughtful way to blend tradition with practicality and start building assets in small, meaningful steps.

What makes gold rakhis even smarter is how they encourage a habit of regular, affordable gold purchases. Rather than waiting for big-ticket occasions to invest, gifting gold through smaller festivals builds a habit of accumulating value gradually. Over time, these small tokens can add up significantly, making each festive gift a step towards financial preparedness.

Jewellery experts note that gold rakhis beautifully bridge emotion and utility. Lightweight and wearable, they fit the modern preference for jewellery that can be enjoyed every day instead of being locked away. Many are designed to convert into pendants or charms, ensuring the gift holds meaning and purpose long after Raksha Bandhan. This versatility reflects the strength of the bond while making gold a smarter way to spend on a gift that retains real value.

How to Choose the Perfect Gold Rakhi

If you are considering a gold rakhi this year, here are some expert pointers to keep in mind:

● Check Purity: Opt for hallmarked gold with the right karatage. For delicate, detailed designs, 14KT or 18KT gold strikes the right balance of durability and elegance.

● Designed Thoughtfully: Pick a style that matches your brother’s personality, whether it is a traditional Om or Ganesh motif or something modern and understated like an infinity symbol or evil eye.

● Look for Versatility: Many gold rakhis have detachable elements so they can double as pendants or bracelets, staying relevant beyond the day.

● Balance Weight and Budget: Even under a gram, a gold rakhi can feel special and substantial. Whether minimal or elaborate, gold remains a wise use of your gifting budget.

● Check Craftsmanship: A thoughtfully crafted rakhi is not only beautiful but also durable. Choose jewellers known for quality and detail to ensure your gift endures.

A gold rakhi transforms a fleeting ritual into a long-term gesture of care. It is a heartfelt way of saying you are thinking of your sibling today and looking out for their tomorrow. It also helps build a consistent gold-buying habit, showing how even small purchases can carry big meaning over time.

This Raksha Bandhan, celebrate your bond with gold, something which glows  beyond the day and is as thoughtful as it is heartfelt

Authored by Parag Shah, CEO of KISNA Diamond and Gold Jewellery.

The views expressed in this article are those of the author and do not represent the stand of this publication.

Varun Yadav

Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst…Read More

Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst… Read More

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