Nike to raise prices on some products, including shoes, starting this week

Nike will raise prices for some of the sporting goods maker’s shoes, clothing and equipment starting this week, according to a person familiar with the matter.

The price hikes will affect only certain products and are part of a seasonal adjustment, they said. 

Footwear priced between $100 and $150 will see increases of up to $5, while items priced at $150 or higher will see increases of up to $10. Nike will also increase apparel and equipment prices by $2 to $10. 

“We regularly evaluate our business and make pricing adjustments as part of our seasonal planning,” Nike said in statement shared with CBS MoneyWatch.

Prices for Nike Air Force 1s, the company’s best-selling shoe, according  will remain the same. The shoes retail online for $115. 

Nike children’s footwear, products under $100 and Jordan apparel and accessories will also be exempt from price hikes, the person familiar with the matter said.

Nike sent letters to wholesalers that sell Nike products this week to inform them about the price changes. Dick’s Sporting Goods, DSW, Footlocker and Kohl’s are among the major retail chains that carry Nike items in their stores. 

Share prices for the athletic apparel company were up 1.9% in early morning trading. In its last earnings report in March, Nike said its earnings were down 9% compared with the year prior. Nike is slated to release fourth quarter earnings on June 26.

Nike is not the only shoe brand whose customers might encounter price changes. German-based company Adidas hinted earlier this month that it would also increase prices in its U.S. market if tariffs remain in place. 

Nike, which is headquartered in Oregon, makes nearly half of its products in Vietnam and China, according to a map on the company’s website. The company did not mention tariffs as a reason for its price increases.

Direct sales on Amazon

Nike will also begin selling its shoes directly on Amazon for the first time since 2019. Upon the brand’s return, smaller sellers on the platform will be forced to cease sales of Nike products by July 19.

“While independent sellers have listed some Nike inventory in our store for many years, Amazon will soon begin sourcing a much wider range of Nike products directly to expand our selection for U.S. customers,” the Amazon spokesperson said.

“We value independent sellers, and we’re providing an extended period of time for the small number of sellers affected to sell through their inventory of overlapping items,” the source added.