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Virginia is for lovers of life, offering unforgettable adventures, rich history, and heartfelt hospitality to travelers from around the world.
In Virginia, travelers find a place where love for nature, history, food, music, and togetherness blooms
Virginia, famously known for its iconic tagline “Virginia is for Lovers,” is setting its sights firmly on Indian travelers, inviting them to explore its scenic beauty, rich history, and luxurious experiences. In an engaging conversation, Rita D. McClenny, President and CEO, Virginia Tourism Corporation, shared Virginia’s ambitious plans to attract more visitors from India and highlighted the state’s unique charm.
“Virginia truly is for lovers — lovers of life, of nature, of history, and of memorable moments with friends and family,” enthused McClenny. With the stunning Blue Ridge Mountains in the west, miles of sandy beaches along the Atlantic coast, and historic landmarks sprinkled throughout, Virginia promises a vacation filled with diverse adventures.
Strengthening Travel Ties with India
McClenny emphasized Virginia’s proactive approach to overcoming travel challenges, such as visa delays. “We are working closely with federal representatives and travel associations like US Travel and Brand USA to address inbound travel barriers,” she explained. Despite the hurdles, the surge in visa issuance for Indian travelers signals a positive trend. “The demand is high, and that’s a good thing — it reflects how much people want to visit.”
Direct connectivity is also a focus, with nonstop flights from India to Dulles International Airport enhancing accessibility. Collaborations with airline and hotel partners aim to create seamless, safe, and welcoming experiences for all visitors.
Spotlight on Film and Sustainable Tourism
With Indian cinema’s global influence growing, Virginia is eager to engage with Bollywood filmmakers. “We have a vibrant film culture here,” said McClenny, who herself was a film commissioner for two decades. “Bollywood’s creativity can blend beautifully with Virginia’s landscapes.” Films like Dirty Dancing continue to draw tourists to Virginia, proving the power of cinematic tourism.
Sustainability is another key priority. The “Green Virginia” alliance promotes eco-friendly practices across the hospitality industry, allowing travelers to make conscious choices. “Virginia’s lush, agrarian beauty is something we cherish and protect,” she said, noting that sustainable tourism isn’t just a trend but a commitment to future generations.
Virginia’s Rich Offerings: History, Luxury, and Culinary Delights
Positioning itself uniquely among U.S. destinations, Virginia offers a harmonious blend of history, nature, luxury, and cultural experiences that Indian travelers seek. As the “Birthplace of America,” it holds immense historical significance. Plans are underway to commemorate the 250th anniversary of the American Revolution in grand style, offering even more reasons to visit.
Luxury experiences abound, from world-renowned spas to boutique hotels. Music enthusiasts can explore the “Crooked Road” — Virginia’s heritage music trail celebrating bluegrass and mountain music.
Culinary tourism is another feather in Virginia’s cap. “We are the East Coast’s top destination for oysters,” McClenny proudly shared. Travelers can savor diverse oyster varieties straight from Virginia’s rivers, bays, and oceanfronts, paired with wines from over 300 local wineries.
Looking Ahead
As post-pandemic travel trends shift toward experiential and sustainable tourism, Virginia stands ready. “We focus on making travel seamless by planning ahead, fostering strong relationships, and continuously enhancing our offerings,” affirmed McClenny.
In Virginia, travelers find a place where love for nature, history, food, music, and togetherness blooms. “Whatever you love, you can find it in Virginia,” smiled McClenny. And with its timeless “Virginia is for Lovers” spirit, the state promises unforgettable journeys filled with discovery, joy, and connection.
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