The most-watched match between Pakistan and India in history

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The ICC has said that the T20 World Cup in November will have about 10,000 hours of live broadcasts on TV and digital platforms.
The most-watched match between Pakistan and India in history
The match between Pakistan and India in T20 World Cup was played on October 24 in which Pakistan won by 10 wickets (AFP)


The International Cricket Council (ICC) has said that the T20 World Cup in October and November will have about 10,000 hours of live broadcasts on TV and digital platforms, the ICC said in a statement on Thursday. That cricket mega event was covered in 200 countries but the number of spectators increased in India, Pakistan, the UK, Australia, and especially in the strategic market of the USA.

Geoff Allardyce, CEO of the International Cricket Council, said he was pleased with the extraordinary figures, which show that T20 International cricket has so much power that it has attracted a huge audience around the world. Can attract

It reinforces our perception of how many opportunities there are indifferent and emerging markets, including the United States. The ICC statement further said that this was the largest cricket event held in the UAE and Oman which broke the records of spectators in many regions.

The event was watched by a record 167 million TV viewers while 15.9 billion minutes were spent on the match between Pakistan and India on India’s Star India. According to the statement, the match between Pakistan and India has become the most-watched T20 match in history.

The record was previously held by India and the West Indies in the semi-finals of the 2016 ICC World Cup. In India alone, 112 billion minutes were spent watching the entire tournament, although the team could not advance beyond the first round.

The match between Pakistan and India on Sky UK in the UK recorded a 60% increase in viewership while the total number of spectators increased by 7%. Similarly, for the first time in Pakistan, three broadcasters PTV, ARY, and Ten Sports covered the event, which increased the audience by 7.3% compared to the 2016 World Cup.

It was the largest cricket event ever seen on ESPN + in the United States, which the ICC has recently focused on. The ICC’s own assets also saw 2.55 billion minutes of content, with 618 million engagements on all of the council’s social media platforms, up 28% from the 2019 Men’s Cricket World Cup.

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